The National Association of Motor Vehicle Boards and Commissions (NAMVBC) recently held its fall workshop in San Diego, bringing together state motor vehicle regulators, board members, legal counsel, and industry stakeholders to discuss emerging trends, enforcement priorities, and regulatory best practices. NAMVBC is a nationwide organization of state regulators responsible for licensing, oversight, and consumer protection in the motor vehicle industry. Its members include the primary dealer advertising enforcement agencies in many states.
The meeting underscored a clear message: dealership advertising compliance is no longer a side issue; it’s at the center of regulatory attention.
A Gathering of Regulatory Leaders
This year’s NAMVBC workshop drew regulators and industry representatives from across the country. Sessions ranged from emerging issues like warranty labor reimbursement and EV mandates to advertising oversight. While NAMVBC has long focused on licensing and franchise law administration, it has increasingly become a forum for sharing strategies on consumer-protection risks in the automotive sector. Dealership advertising practices stood out as the key concern throughout the event—across all states, of all political persuasions.
ComplyAuto’s Role on Stage
At the workshop, ComplyAuto had the opportunity to present the most powerful compliance software tools in auto retail and to showcase how AI is reshaping the landscape of automotive advertising compliance. The presentation and live demonstration focused on the growing challenge dealers face when it comes to online advertising. Regulators are scrutinizing dealer websites more closely than ever, and yet many dealers still lack the ability to verify that their ads are compliant. ComplyAuto addressed this problem head-on by showing how its platform identifies advertising discrepancies, under both federal and state law, in real time. By automating the monitoring process, the system not only reduces risk for dealers but also provides regulators with greater confidence that the industry is capable of maintaining truthful, accurate, and compliant advertising practices.
Looking Ahead with Guardian
The workshop reinforced that advertising enforcement will remain a central focus for regulators in the months and years ahead. ComplyAuto is committed to meeting that challenge through innovation, most notably with ComplyAuto Guardian, our advanced platform that continuously scans dealer advertising for compliance risks. Guardian helps dealers stay ahead of regulatory expectations by continuously scanning ads for risks, creating a defensible record of compliance, and protecting their business from costly enforcement actions.
Contact ComplyAuto today to leverage technology that will automate and update your advertising compliance.