Author: Mark Sanborn, Senior Product and Regulatory Counsel

Compliance, Consumer Privacy

Cookie Consent Banner Geofencing: Balancing Website Shopper Satisfaction and Legal Compliance

By employing geofencing, companies can mitigate legal risks by more stringently blocking certain types of cookies for users with IP addresses originating from these jurisdictions. This approach allows dealers to preserve comprehensive analytics for users in other regions while maintaining a consumer-friendly consent approach and a more conservative approach to litigation risk. 

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